This project was in response to the D&AD Newblood Wise brief. Within this brief we were required to choose a demographic to target and promote the 'wise word' to. The demographic I looked to target was relocators and their families. I did extensive research into the issues that this audience faces, understanding how Wise's service can help with this. Loneliness was the issue which I identified. The challenge of leaving behind family and friends and no longer being able to provide the level of support as previously possible can feel incredibly isolating. But this is where Wise can help. This campaign celebrates how Wise's modern technology allows for you to show and support from anywhere in the world through the transference of money.
