I took part in and won a paired competition brief set by the Dyson Creative Network in collaboration with Act Medical. The brief was to brand and develop a visual identity system for a new device which can be directly inserted into a penetrative wound and apply direct pressure to control (or cap) the bleeding.
This brief required us to select both a primary and secondary audience to market this device towards, and demonstrate which touchpoints would accurately reach this audience. Through research, we found that police arrive first to the scene of a stabbing but have so many factors to manage beyond just stabilizing the victim. We then used this research to build a compelling narrative to market this product towards police as our primary audience. We selected prison staff as our secondary audience, following our research into the staff shortages that followed safety concerns in the work place.
Both the client and Dyson were very impressed with the work we produced, deeming it "real world ready". This ultimately lead to us winning the Dyson Creative Challenge 2025 for Cardiff Met.
Outcomes targeted at police:
Outcomes targeted at prison staff:
