The brief was to create and implement a name and brand identity for a new organisation established to help businesses combat human trafficking in the hospitality industry. The client wanted a look and feel sitting somewhere between a corporate and consumer brand.
I came up with the name Spot, as noticing the signs of human trafficking is a vital way to prevent it. I also developed a supporting tagline: When we spot, we stop. The logo incorporates an eye looking through a peephole, representing monitoring and vigilance.
